Tuesday, September 7, 2010


Welcome to emblemist. The impetus behind this blog about brand identity is my obsession with presentation, packaging, and identity design. When I was a wee little kid, how the present came wrapped was just as important as the gift inside. Call me superficial, but packaging matters.

How you wrap something—the context in which the interior is displayed through the exterior—is more important than one might realize. First impressions are lasting, and in our frenzied society, you have bare seconds before the imprint of your identity, brand and message is set for the viewer. Developing a strong brand is crucial, vital to the success and longevity of your business.

With all this in mind, it’s my intention to explore what makes a good brand, gut feelings on particular promotions, the theories behind brand identity marketing, and the ethics of marketing and media as a whole.

To kick things off, here is my favorite find of today: froosh, design by Pearlfisher:

This is a strong, clean visual statement. Plus it’s a bit quirky, which fits with the brand’s name. The declarative statements keep it easy to understand and the colors and treatment feel friendly, bright and approachable. Plus, it looks delicious, which isn’t always easy to do with perishables. Love it.

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