Two very different types of beer packaging for the same kind of beer customer: who will take the win?
First up: Rialto Premium Lager
Very designed, vintage appeal, strong Mayan iconography. This design is by Stranger & Stranger, a design firm that specializes in packaging for wine, beer, and spirits. They say "San Salvador is known for its Mayan Temples and sun worship."
Well, it's pretty. If I were a Corona drinker looking for something fancy, I'd probably pick this up. So far, reviews haven't been great, but at least you'd have something fun to bring to a party.
Next up: Black Label Beer and Red Label Beer from Bavarian Brewing
Also well-designed, and has strong vintage appeal. It also seems a lot more masculine at first blushmuch more rough and tumble. I can't locate where I found this one, but it seems like a straightforward design with mass appeal. I could see my grandpa drinking this; I could also see a dude in a plaid shirt with beat-up Nike dunks drinking it.
When I first sat down to write this, what I was going to say is that these beers are both designed for a younger, affluent, design-conscious male consumer. I was going to declare Bavarian Brewing's beers the winner, based on how I think both designs will be received. But now, I don't know.
The artistic, illustrative nature of the Rialto packaging could really appeal to a female audience, so while this might not be a win for the dudes, it could be for the ladies. But was that Stranger & Stranger's intent? I don't know. I know it's my own gender bias, but I'd design beer packaging with men in mind. I can't call this a win unless I know who they were designing it for, and that's what makes this one so interesting. It's unclear who they thought their audience was. And maybe that's the issueit's a little cloudy from start to finish.