Wednesday, December 15, 2010

Understory Chocolatiers

Another piece of eye candy from Lovely Package, this was done by Mark Johnson, when he was a student at SCAD:

It's chocolate packaging for Understory, a chocolatier that harvests their own cacao beans from South America and takes great care with the chocolate making process from start to finish.  A brand with that much care to detail deserves packaging that shows the same craftsmanship, and Mark definitely delivered.

This is a knockout brand for men—the ticking used looks a lot like business shirt fabric. Plus, the classic styling ties in very well with the vintage speakeasy craze.  It has broad gift appeal too, which is a plus.  I like it.

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