Tuesday, April 5, 2011

Coffee Packaging

In the 1990s, coffee exploded into a niche, boutique product.  What used to be a working man's drink became a $3+ luxury item.  Given the elevated status of coffee as a designer commodity, it makes sense that coffee packaging designers have gone high-concept.  Coffee is easy to package and lends itself to a current design.  Here are some examples I really like, all originally found on Lovely Package.

First up, Jed's Coffee Co.:


The purpose of this packaging is to demystify the process of coffee making.  It shows plunger/filter coffee vs. whole bean coffee, and the numbers signify both by order and color how dark the roast is.  It's clean and straightforward, and not at all precious.

This next set is from Sussner Design Company.  Every year, Sussner designs and sends out a survival item to their clients, friends, and new business leads.  This year it was a ceramic coffee travel cup and instant coffee.


This is a product a lot people use, especially clients of design firms.  Making your own survival item puts your brand constantly in front of your customers, reminding them to use you the next time they have a project.  Genius.

The design is super cute too.


The last one might be my favorite on design.  This is from Good Company Coffee:


"To give the brand its voice, we took inspiration from the shops’ office lobby locations and borrowed the corporate speak that a professional endures daily. The name we chose, Good Company Coffee, or Good Co. for short, is a dual play on the ideas of “being in good company” and “enjoying good coffee.” Language plays an important role in the expression of the Good Co. brand, and through the use of double meanings and wordplay, we turned business jargon into dryly comedic, relevant commentary that also describes the varieties of coffee. The brand voice works in tandem with a black-and-white illustration–based visual style that similarly draws from corporate culture with infographics, iconography, stylized charts, and graphs. From the store environment, menus, packaging, and barista behavior—it all adds up to a strong and entertaining experience.” (via Lovely Package)
I think this one is the most designed, and the most clever.  All of them are aesthetically solid, but this one has a little humor injected into it.  While many take their coffee very seriously, it's nice to have some fun with it.  Just one of the perks.

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