Designed by Phil Wareing, a British designer based in the Netherlands, this packaging for Stakk Ceramics is both functional and approachable.
The outer box can be opened to show the inner construction, which holds the stack of products in place.
The most winning element of this design, for me, is the handle as a nose. The playfulness of that element is a great touch. Plus, holding china steady is not easy, as you'll know if you've ever moved any. This design minimizes overhandling and breakage at the store level, while showcasing the product enough for the consumer to make a buying decision.
Originally seen on The Dieline, the premier site for all things package design.