Monday, October 10, 2011

Good Job, Netflix

It looks like Netflix listened after all. I got an announcement via email today that said that they're not going to split services, and instead keep everything under the Netflix brand.

Today, CEO Reed Hastings announced that both services will remain under the same website, due to widespread unpopularity of users having to maintain accounts over two platforms.  So that means no Qwikster.

This is very smart.  Also smart?  No more price increases.

Netflix, you're starting to move in the right direction.

More coverage:
Wall Street Journal
Los Angeles Times

1 comment:

  1. What I think is hilarious is the Qwikster change was itself announced in an apology email. I wish they'd keep that going. "We heard you! We're sorry! We aren't going to split our service into two brands. Instead, from now on, everyone will just pick up their DVDs at their local Netflix distribution center!" "...we heard you! We're sorry about that too! We'll keep mailing DVDs. In fact, for your convenience, from now on we'll wait until you return all three of your DVDs, and mail you the next three all at once." "...no, wait, we heard you about *that*! ..."

    ReplyDelete