It's a ringing endorsement if I've ever heard one! And the video didn't disappoint:
Selling a product by increasing its coolness factor, using a hipper cultural medium is nothing new. People were using rap to do this way before Weird Al Yankovic. But this is made all the more awesome by how hipster-y these people are. Getting a minivan now becomes representative of being chic young parents, as much as a Buggaboo stroller. Better yet, this commercial has us laughing, which always creates positive associations between buyer and product.
Will you be getting your own swagger wagon? Weigh in!