His self-created brief was to create packaging based on a myth.
Taking inspiration from the children's fable of the Moon being made up of Green Cheese, the idea is using the surface and cycles of the moon to replicate the strength of the Green Cheese.
The overall unique look of the packaging will set itself away from the modern day supermarket brands. (via Tim's personal website)
Super fun and clever concept for both the design and the fictional product.
Also seen on Lovely Package.