Wednesday, February 1, 2012

Gazelli Cosmetics

What I'm struck by with this is how different it looks from the kind of cosmetic packaging I'm used to. It doesn't have a heavy botanical influence, but it also lacks the sterile, uber-cleaned-up aesthetic of modernism.  It's certainly clean, but also interesting.  I like that it shows a woman, the intended audience, but not a super aspirational woman, if that makes sense.

Designed by Gazelli Cosmetics in Azerbaijan, they say about the brand:
Ghazel is a form of lyrical poetry that praises beauty, youth and love. These short poems speak of the untouchable, mysterious beauty of women, whose silk dresses and strands of rubies haunt the days and nights of men enraptured by love.
Love that.

Originally seen on Lovely Package.

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