Tuesday, February 7, 2012

Student Work: Nick Dunlap

This wine packaging by Nick Dunlap is interesting.  It's a 20s-style "Prohibition Preparedness" kit, with a bottle each of Hooch Estate Vineyards Chardonnay and Merlot, and breath mints, disguise labels, and a corkscrew.

While I love the design, being a fan of all things 20s, I wonder if it wouldn't be more appropriate for a different kind of liquor?

I associate Prohibition with malt and hop beverages, home distilleries, flasks tucked into garters.  I don't really associate it with wine.  During Prohibition, alcohol could be imbibed—it just couldn't be manufactured, transported, or sold.  Beer and whiskey sales skyrocketed in this environment, probably due to the availability of their source grains.  But there's really only a few places in the United States that you can grow grapes.

Still, the packaging and concept are pretty cool.  I would have created it with a solid whiskey in mind for a more authentic fit.

Originally seen at Lovely Package.

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