We all know how I feel about bland tea packaging. I was happy to find a great example of dynamic, modern tea packaging on my beloved Lovely Package today.
Tea Bar, a cafe in Amsterdam where you can select, mix and match, and drink a blend of teas, asked Proud Design to create a series of packaging that would reflect the unique nature of each tea.
I think they've succeeded. Their design is eye-catching, clean, and honestly, a bit of a conversation starter. A cocktail umbrella? A flexed bicep? A lava lamp? What has this to do with tea?
Each package reflects the main attribute of each tea for a design that's fresh and visually interesting, but not as transparent as one might think. I like that though—since you don't have a ready clue as to what exactly each tea is, you're forced to ask questions and educate yourself about each of the varietals, which probably leads to a far better tea experience.
Plus, this just looks cool.
Post originally seen here, at Lovely Package.