Tuesday, October 23, 2012

Eggnogymous

It's almost the season for eggnog!  I love eggnog; it's one of my favorite things about winter.  So understandably, I'm digging this rebranding from Sunnyside Farms done by Murray Brand that I saw on The Dieline the other day. 


Source: The Dieline
It looks like Sunnyside is getting away from the traditional down home on the farm motif, and moving to something a little more current, but with a retro feel.  I love the birds and holly.  Here's what Murray Brand said about their design:

"To ensure consistency with Sunnyside Farms' non-seasonal packaging, Murray Brand Communications designed a holiday series in which the brand's iconic birds are bundled up and ready for winter weather. Snowflakes, a holly tree and festive holiday typography were added to enrich the seasonal theme while remaining loyal to the brand's highly recognizable packaging graphics and core essence of fresh, local, friendly and family."


Source: The Dieline


Source: The Dieline

Big success! The packaging totally reads as friendly and fresh. I can't wait to test it out in my annual Nog Tasting and see how Sunnyside Nog measures up!






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